Why We Started Dynamic Negotiation
2 min readJan 12, 2021
For decades, we’ve studied and honed our understanding of negotiation. The more we learned, the more intrigued we became and down we went deeper and deeper down the rabbit hole of negotiation. We were fascinated by the intersection of human psychology, behavioral economics, strategy and execution.
We devoured books and began to work with Fortune 500 clients across the globe sharpening our understanding…